Do you really know who your target audience is?
Do you know this person so well you could crawl into their skin and know how they feel and know what they really desire deep inside their hearts?
Or…. are you just guessing?
If you’re not completely sure of your perfect avatar(s) then you should start with these 5 questions to find your target audience and completely understand them. You will know everything you need to create content that really resonates with your readers on a deep, emotional level.
Additionally, I’ll share with you where to find the answers to these 5 questions.
What is an “Avatar?”
Here’s what we mean when we talk about an avatar:
An avatar is a persona you create. This fictional person represents your perfect blog reader. It represents the person that you can help the most, that will fall in love with you & your blog instantly, and that would follow your every word.
Your avatar is the core of your blogging strategy.
When you figure out the answers to these 5 questions, you will know exactly what kinds of content you should write, how to speak your target audience’s language, and how to create the content that will truly help your readers.
It’s like a superpower for bloggers!
Tip: When you’re going through these questions, I recommend downloading and using my Perfect Avatar Creation Worksheets. These will help you get all the information you need conveniently in 1 document that you can reference whenever you need.
Video: How to Find your Avatar With These 5 Questions
Question 1: What are your avatar’s demographics?
This would be a great starting point to discover who your target audience is.
When you’re creating your (avatar), it’s crucial to know a thing or two about the person you’re marketing to. This of course includes things like the person’s age and gender.
After all, you would talk to an 18-year-old dude in a different way than you would to a 50-year-old woman. At least I would assume you’d be sensible enough to do so, right?
In addition to their age and gender:
Think about things like their profession, family situation (married? Kids? Etc), their occupation and income, nationality, etc.
The more you know, the better.
Question 2: What are your target audience’s goals and values?
Good marketing is about getting the right message in front of the right audience.
In order to do this in an effective way, you need to know what their goals and desires are. This way you can put your content or offer in front of them in a way that clearly shows how you’re gonna help them reach their goals.
If it’s not something they want or they can’t see the value, they’re not gonna take action.
Then there are their values, which you need to pay close attention to as well.
Let’s say your avatar is Maggy who wants to make a few hundred dollars extra to provide for her family. She really values spending time with her kids, dog and husband.
You may have a product that can teach her how to make the extra money and in doing so help her reach her goal. However, if the method you teach is incredibly time-consuming, she’ll hardly see her kids because it requires a lot of work.
It goes against what she values most.
Other examples would be WholeFoods and similar companies.
They appeal to a lot of people because their products are organic and didn’t use any artificial things in the production process. Their regular shoppers go there because they feel good about buying there, because their values align with the company
So unless you’re marketing to sociopaths, make sure you align yourself with their values and always make sure you are the bridge to their goals.
Question 3: What obstacles does your avatar face?
When it comes to your target market research this is something you absolutely need to know.
Or your business will soon be as dead as an Elvis.
We just talked about your ideal market’s goals and dreams. As we all know the path to success isn’t a straight line and we all face obstacles along the way.
If you know both their goals and obstacles, you’ve struck gold!
Some kid may want to become a famous YouTube gamer (desire/goal). Unfortunately his mom and dog are the only ones that ever watch his videos (problem). In other words, he struggles with getting views.
What can you do with this information?
In your marketing you should use as many goals and pain points as you can. When you create content like “How to become a YouTube celebrity in 7 steps” or list “Get thousands of views to each video” you will immediately draw his attention. You’re speaking directly to his deepest desires.
As a blogger, you’re a problem solver.
Again, in a little bit, we’ll go into finding the answers to these questions. When you know the answers, you’ve got weapons of mass persuasion at your disposal!
Question 4: How does my avatar feel?
So far, you have a lot of insights already.
With this question, we are going to dig even deeper into your target audience’s mind. What we want to uncover are the emotions they feel when they’re facing their problems or when they achieve their goals, so that we can speak to them on an emotional level.
Here’s what I mean:
Let’s go back to Maggy. The reason she wants to earn some extra money on the side is because she fears her family could be in financial trouble if something happens to her husband (like getting laid off or fewer work hours). She fears not being able to provide her kids with the level of comfort she would like.
Do you see the power of understanding fears like this?
When you’re writing you can literally mention things like this. In an article, you could say something like “I’m going to show you how to make $500/month by working 1 hour per day, so that you can help provide for your family”.
Your readers will feel like you’re speaking directly to them, and that you truly understand them (because you do)!
Here’s what you want to know:
What does your avatar fear will happen when his/her current pain points and problems go unsolved? What emotions do they currently feel regarding their problems? Frustration? Overwhelm? Embarrassment? Loneliness?
How will they feel when you help them solve their problems?
Question 5: Where does your audience hang out online?
Knowing how to speak to a market is only have the battle.
The other half?
The other part is getting traffic, which you can do in a lot of different ways. Like Facebook, SEO, Reddit, YouTube, Quora, etc.
But you need the right visitors to your site.
The key element of getting that traffic is… targeting.
In order to get the right people to see your articles, you need to figure out where they are. Are they in certain Facebook groups? On Reddit? Who do they follow on social media?
Here’s why this is important:
If you know their hangouts you can get in front of the right people. For example, by posting in a Facebook group your avatar would be a member of, by guest posting on a popular blog in your niche, or by targeting the followers of an influencer in an ad.
You want to know where your audience already is hanging out online, so that you can step in front of them, instead of crying to build an audience from scratch.
How do you find the answers?
If you can answer these questions, you’re well on your way to building a thriving blog with loving fans!
But how do you find your target audience’s goals, problems and obstacles?
There are a few ways depending on your situation:
- You ARE your avatar
- You know someone who might be
- You already have some followers
- You’re going to have to do research
I’ll give you some examples of each situation and how to continue in order to find your target audience and truly understand their needs.
Situation 1: You are your avatar
Imagine this situation:
A mother of 3 wants to start a blog to teach the lessons she has learned over the years on raising her kids. In this case, she is her own avatar. She already knows exactly what goes on in a mother’s head, because she’s been there herself.
She’s in a great position to teach others on the subject.
Because she has the first-hand experience, she knows like no other what it is like, what problems a new mom is facing and how to speak to her audience.
If this applies to you:
You don’t need to do much in terms of research, because it’s in your head. Basically, the only thing you would have to do is download my Perfect Avatar Creation worksheets to get this information down on paper for you to reference whenever needed.
Situation 2: You know someone who might be
Not your own avatar?
The next best alternative would be to interview people that might be your avatar. By interviewing people, you can dig deep into their situation so that you can figure out what the pain points and goals of your target audience are.
Let’s say you want to start a blog where you help kids fresh out of college with finding jobs in their field. However, while you’ve been working in HR for 32 years, you’ve lost touch with how it was all those years ago. On top of that, a lot has changed.
So what do you do?
You think of your coworker Bob, who’s got a daughter who graduated last month. You could tell him your idea and ask if you can talk to her and ask her some questions about the job search. Do the same with your nephew Erik, your neighbor’s son and so on.
If you interview around 5-10 people you will have a pretty good idea of your target audience.
Offer something in return, for example by offering to go over and correct their resume, or by giving them some tips for a job interview. This way people would be more willing to give you their precious time.
Situation 3: You have an existing audience
If you’ve already started your blog, you have an advantage.
If you already have some people on your email list or followers on social media, you can simply ask them the same thing.
An email would go something like this:
The added benefit of this is that you will find out the keywords you should target in your blog posts.
Situation 3: You will have to do research
The final option is to do research.
Go to Facebook groups in your niche or to relevant subreddits and observe them.
Pay close attention to the questions people are asking, the problems people share as well as the solutions others are offering, if people are sharing content, take note of the topics that seem to be doing well.
Do that for a few weeks, and you’ll get a decent idea of your target audience.
On top of that, you will get a lot of information on the problems your audience is currently facing. This means that you know exactly what topics you should be creating content on.
For the best results, I recommend doing this on an ongoing basis, rather than just when you’re initially figuring out your avatar.
It’s a valuable resource to learn.
Getting to know your customer avatar is an important part of your business.
In answering these 5 questions you will know exactly how to market your business to your target audience the right way.
Use this knowledge to stay ahead of your competitors.
I’d love to hear from you: How much do you really know about your target market? Do you have the answers to these questions?