Would you want to get more people to read your content?
To have an audience of thousands of fans?
And to know you’re making a huge impact in the lives of many?
Then you’re in the right place!
Chances are you may not be getting as many visitors to your blog as you may like… But after you have read this blog post you will be armed with multiple effective, time-tested ways to get people to your website!
One piece of advice going into this guide is to learn 1 or 2 ways of driving traffic to your blog first. Then practice those methods. Once you have the hang of it, then you can start learning another method.
Why would I recommend doing it like this?
If you try to start all methods at once, you won’t have the time to do it effectively. It’s the case of spreading yourself too thin and getting no results with either method because of a lack of focus.
Let’s dive right on in!
Note: For this guide, I’m assuming you have great content in place and that you do keyword research and on-page SEO. Without good content, any traffic getting activity will be less effective!
Traffic Strategy 1: Online Communities
This works great when done right!
While this traffic getting method is free, it does take quite a bit of time to do successfully. A half-assed attempt at it won’t do you much good!
So, how does this work?
For this guide on boosting blog traffic, I’m assuming you do not have an audience of your own. So we need to find an existing audience.
An online community.
It can be a Facebook group, LinkedIn group, Discord server, Slack group, subreddit, or perhaps even a forum. In short, a place where people gather to talk about your blog’s topic.
There are many “promote your content here” kind of groups. Do NOT waste your time on them! These people are not your target audience, and they’re only there to drop their own links. Nobody there is going to look at your articles.
Instead, you need to find groups closely related to your niche.
You can check out this guide on using Facebook groups to promote your blog for more detail.
In short though:
You will want to find relevant groups and join them, but do NOT go right in to promote your content! It’s spammy and not a productive way to go about it. It will likely get your content deleted and/or get yourself banned.
Instead, take the time to be a contributing member.
Yes, it will take some time, but you want to help people by answering their questions, sharing some advice, or otherwise engaging with people.
You want to be a familiar name to the active members, especially the owner and moderators.
When they know and realize you’re an active member of the community and are there to help the members of the group, they’re more likely to let a link to a helpful blog post slide. Whereas they would have removed it if it was done by a new random person.
Remember to always read the group rules!
Some groups have a “No links at all” policy, making them useless for driving traffic. They can still be a great source to understand your target audience better!
The second reason: Engagement.
You can instantly recognize a spammy group or spam within a group. The posts have 0 to a few likes and often no comments at all. If this happens to your post, people will be less likely to click on your link, because it lacks social proof.
By being an active member you can avoid this happening to your post.
Often, people who recognize you because you helped them, will take you more seriously. They are way more likely to click and drop a like or comment, which provides social proof for others to do the same.
Additionally, posts with more engagement get pushed higher in the groups feed and might even appear in member’s timelines.
About promoting itself:
If you’re answering someone’s question, provide most of the value upfront, with your link being an extra resource.
Let’s say you have a post called “9 Ways to Drive Traffic to a New Blog” (sounds familiar), what you would do is write a shorter article to explain 3 or 4 of the methods you talk about. You want to give enough information so people can implement your strategy.
And at the end, you tell people about the article and give them a call to action.
So, why would you do it this way?
Firstly, you’re providing value to the group. You’re not just there to get people to visit your blog, but you’re actually giving people information that they can use, you’re helping them out.
That’s the difference between your blog post being seen as a helpful resource versus spam in the eyes of your readers.
The people that read your post in the group will be more inclined to read your articles. Before they click, they trust that your content can help them solve a problem, because you’ve already helped them!
Traffic Strategy 2: Reach Out to People You Mention
In your blog posts, you should mention other relevant content.
It’s a good thing to do, because it gives your audience a way to read up on related topics that you may not be able to cover in the post. You can also provide credibility for stats and statements you make.
A simple step is to email everyone you mention.
It will be a short email that doesn’t ask for anything. Many big bloggers get tons of emails, usually from people that want something from them. Yours however will just be a couple of lines letting them know you linked to their article.
It’s got a few benefits:
- It’s often the first impression with this person. Instead of asking for something, you’re basically just telling them you liked their content enough to link to it (and they’ll love getting more links).
- Most likely they are blogs related to yours. Therefore, they might decide to read the article, and if they think it’s a good fit, they may share it with their audience. Of course, you need great content for that to happen.
- It’s often a first positive contact, which might lead to you making a blogging friend or even forming a strategic partnership.
The email itself it short and sweet:
- Introduce yourself
- Tell them which article you quoted
- Tell in which article of yours you linked to it (leave a link for reference)
- End email politely
That’s it, nothing more nothing less.
While it’s not an outreach email in the sense that you’re looking to get something out of it, you want to avoid these outreach mistakes nonetheless. It’s the first impression you’re making on this person after all!
Some people might email you back to thank you. You might want to take the opportunity to establish a relationship. Ask them a question for example, and NOT for links or shares! Instead, ask their opinion or something, or discuss a topic.
It can lead to great opportunities or partnerships later on.
For example, you may notice that many of the big bloggers in a niche know each other. They’re friends, can discuss strategies and more and they regularly share each other’s content or link to it.
Traffic Strategy 3: Guest Blogging
Unlike what some people say, guest blogging is not dead!
It is still a pretty good way to drive traffic to your blog. However, the idea of spamming tons of low quality articles everywhere is not going to do you any good.
The benefits of guest blogging:
- Get more traffic from the host blog
- More backlinks, which can help increase organic traffic
- Get to know other bloggers in your niche
So, how does this work?
Step 1: Find High-Quality Blogs
The first thing you want to do is to research potential blogs that you can write for. Look for blogs that have a higher standard of content, that are targeted at the same audience as yours and have a lot of traffic.
Only ever guest blog on blogs related to yours!
If your blog is about cars, don’t guest blog on a blog about tennis. For one the audience won’t be interested, but it will also hurt your SEO efforts and rankings!
The same thing goes for quality. If you get a link from a low-quality site, it might hurt your ranking as well, or the links might be nearly useless. They likely won’t have much traffic anyway, so you can’t drive website visitors from the site itself either.
Here’s how to find great blogs to guest blog on:
Do a quick search like this:
Here’s what you’ll find:
This search query is first going to search for blogs in your niche. The second part means the shown pages must have “write for us” on the page. This will help you find blogs that have a page where they ask people to guest blog for them.
Some other search queries you can try are:
“guest blog guidelines”
“become a contributor”
This method is great because you already know that the blogs you find are open to getting guest bloggers. You don’t have to convince them of the concept, you just have to convince them that your content is a good fit for them.
But, before you do so:
Take a few moments to check out their site.
You can use something like the Moz toolbar to get information on the authority of their domain. Additionally, you want to see how many shares and comments their posts get, as well as how big their social following is.
Step 2: Pitch Your Idea
Many of the bigger blogs will have a “write for us” type of page.
Read through it and they will often tell you what they are looking for. After that, do a bit of research yourself to figure out what kind of content does well for their blog. Look at the titles and topics that got the most shares
You can use a tool like Social Animal to do this easily. You can try their free trial here.
Once you have an idea of the topics that do well for their blog, submit your pitch in the way they want to be pitched. Their “write for us” page should give you all the needed information for this.
In your email:
- Let them know you’re interested in writing for them
- Pitch them a few headlines for articles that you have researched
- Make sure to follow any guidelines for your pitch (if outlined)
A final thing about your outreach:
Make sure you are reaching out to the right person. If it’s a single author blog, that should be easy, if it’s a bigger company, your best bet would probably be the editor or content marketing manager.
They’ll usually tell you who to reach out to.
If you’re unable to find the contact information for the right person, you can use a tool like Hunter to find their email address.
Step 3: Write and Deliver Amazing Content
Once your pitch is accepted (Yay!), it’s time to start writing.
Your guest post will be a first impression you’re making with a completely new audience, so make sure it’s an epic article you’re providing!
It’s also a great way to make a good impression with the blog owners.
Mediocre content won’t cut it.
Write the best content that you can, that solves one of their audience’s problems. Make it clear and structured, use images and include links to additional resources where applicable. In short: give your writing your all!
About linking to resources:
It’s usually a good practice to do when you touch upon a topic, but don’t have time to go in detail, or to reference the source of statistics. Just like you would on your own blog. Of course, you should include a link to one of your own articles as well.
Once you’re done, send the article in the way the blog wants you to.
As a bonus tip: If you regularly guest post, you may want to link to some of your older guest posts in addition to your own blog. This backlink to the guest post increases its authority, which in turn makes the link more powerful.
Step 4: Promote and Engage
If you wrote a great article, it should get accepted without any issues.
The final part of this traffic and link building strategy happens once the blog post goes live. You will want to show the common courtesy to share the blog post on your own social media, even if they’re still small accounts.
Additionally, you want to keep an eye on their comment section.
If people comment or ask questions, you as the author should be there to answer them and engage with their audience. Just like on your own blog, respond to each of the comments and don’t leave those people hanging!
And that’s it!
Traffic Strategy 4: Content Syndication
Syndication is a bit harder to pull off than guest blogging.
With guest blogging, you write an article for another blog. With content syndication, however, you will persuade the blogger to republish an article that you already posted on your blog on theirs as well.
People are usually less keen on this.
The idea is that it isn’t unique content, and that it counts as “duplicate content”, which they think could harm their site’s SEO. The “duplicate content penalty” is actually a myth, but you’ll have a harder time finding content syndication partners.
The process is roughly the same as with guest blogging, but with a slightly different ask.
If you’re doing this strategy, you want to pick one of your best articles that got great feedback (and is relevant of course). Then, in your pitch, you want to emphasize the benefit for the blogger as well as their audience.
Be prepared for some resistance from the people you reach out to.
Step 1: Finding Syndication Partners
So, how do you find blogs for article syndication?
Let’s start with the low hanging fruit:
Just like with guest blogging, we want to look for blogs that have already republished an article in the past. This makes it way more likely that they’ll be open to republishing one of your articles (given that they’re great).
They’re already open to syndication, which makes it a lot easier.
We’re going to follow a similar process to the one we used when we were doing guest blogging:
When another site republishes an article, they usually have a line on the blog post that says “This article originally appeared on XYZ site, and is republished with the author’s permission”. This search query picks up on that.
You could also try variations like:
“Originally published on”
“Republished with permission”
Step 2: Sending Your Pitch
Once you have found some good sites, it is time to send your pitch.
This part is pretty similar to what you’d do if you were guest posting. You’re going to send an email to let them know you’re interested in republishing your content on their site.
Of course, do your research.
You’d want to have a good idea of what topics do well on their site, so that you can offer them some suggestions on which blog posts would go well with their blog. Quickly let them know why they should consider those too.
Step 3: Setting Up Ongoing Syndication
This is the next logical step.
After someone has syndicated 1 of your articles (and you’re seeing results), you want to capitalize on it of course. If they syndicated 1 article, they’ll likely want to syndicate more of them!
It’s just a quick email:
You’re basically thanking them for the first one and then ask them if you can send them a monthly (or weekly) email with some pieces of content that might be worth syndicating as well.
If they accept, add their information somewhere where you’ve got it handy, and use the steps above to build up a list of syndication partners. The bigger the publication, the better of course, but multiple smaller sites can add up to quite a bit of blog traffic too.
Warning About Content Syndication
I do need to give you a quick warning.
Some people who are reading this might be worried about the Google gods smiting them from their sanctuary up in search heaven. And I get where the suspicion is coming from.
There is no need for panic though!
What Google (and other search engines) will do when they see the same piece of content on multiple sites, is try to determine which one of them is the most relevant and should be ranked.
It is not necessarily the one first published (yours), meaning that if one of the other sites’ version gets chosen, you might lose out on the search traffic that you would have gotten from the article.
That’s about the worst that could happen.
And there’s even a way around it!
What you want to do is to tell the syndication partner that they should use the rel=canonical tag. This tells search engines that their page is a copy of yours.
The one downside is that Google isn’t forced to acknowledge the tag, in quite a few cases they will, but not always. So, they might still show another site’s version of your article in search anyway.
Self Service Syndication
This is another way to syndicate your content.
When I say self service syndication, Medium would be the prime example.
Medium is a pretty big platform, which has a lot of members. What this means for you is that an article that makes it to the suggested page for a certain category can get a lot of readers. It’s a great way to get more exposure!
And you guessed it, you can syndicate your content to Medium!
They have even created an import function where you can directly import your content from your blog. The great thing is that they will automatically include the rel=canonical tag to your original article, so you don’t have to worry about SEO issues.
Just republish to get more blog traffic!
There are most likely other sites in your niche as well. Of course, I can’t share the sites for all niches, so you’re going to have to do some searching on the internet to find them.
Passive Content Syndication
This is the last part of syndication.
At some point you will have a pretty well known blog with a lot of visitors, which you can use to your advantage.
Here’s what you could do:
Create a page on your blog where you tell people that it’s okay for them to republish your articles. One of the first big sites that ever did this was Zenhabits in 2008. He calls it uncopyrighting their content.
If you go this way, I would set some rules for what people are allowed to do. One of the rules I would personally set is to require attribution (a link back to the original) and/or the use of the rel=canonical tag. Additionally, you could request links to your blog would be kept in the article.
Unless your blog is already well known, this likely won’t do you much good. I wanted to throw this option out there for you nonetheless, so that you have all the options available to you.
Traffic Strategy 5: YouTube
It shouldn’t come as a surprise that I’m a huge fan of video.
There are multiple reasons why I would recommend using video for your blog. For starters it gives people who don’t like to read another way of consuming your content, gives you engaging content to share on social media and the opportunity to get more traffic of course!
YouTube is the second biggest search engine, right after Google.
This means that there is a huge opportunity to get yourself and your brand seen by a wider audience. Additionally, you can easily take the videos you post on YouTube and embed them on your blog which is another great benefit of video.
Getting started may sound intimidating (and it kinda is), but the process is straightforward.
Step 1: Get the Required Setup
You don’t need an expensive camera to get started.
Depending on the type of video you want to create, you will need some equipment. However, you likely already own some of what you’re going to need.
First, decide on the type of video. There are a few commonly used options:
- “Talking Head”
The talking head is what I mostly use myself. It’s where you sit down in front of the camera and teach your audience whatever it is that you teach.
With the presentation style and screenshare you share your screen (surprising, right?). For the presentation style, you present a powerpoint and talk over it, while for the screenshare you show people how to do something on screen.
For example a tutorial on how to upload a video to YouTube.
Finally, animation is a more fun style of videos, but harder to create. There are some tools you can use or hire someone, but overall I’d say this is the most advanced type of video. Personally, I’d stick with the other 3.
Requirements for Talking Head Videos
You don’t need a lot to be honest.
At the very minimum you need:
- A camera or webcam (pretty much all smartphones these days are good enough)
- A tripod (to avoid a shaky camera)
- (Optionally) a microphone
- Video Editing Software
And that’s just about it.
Requirements for Presentation and Screenshare Videos
For these kinds of videos you will need:
- Computer / Laptop
- Screen recorder
- (Optionally) Webcam (if you want to show yourself alongside the screen)
- Video Editing Software
My Recommendations for Video Creation Gear
Not sure what to get?
This is my recommendation to get started. You can always upgrade at a later point in time once you start making money with your blog. This is mostly what I use and can recommend based on usage.
- Your phone
- A tripod (doesn’t matter too much which one)
- Tripod phone mount (so that you can mount your phone on the tripod)
- Camtasia (High end screen capture as well as editing software that I use)
- Davinci Resolve (free alternative video editor)
- Streamlabs OBS (free recording software, you can also livestream with it)
- Audacity (free audio editing program)
- Logitech C920 Webcam
- Blue Nessie Microphone (good low budget mic for your computer)
Step 2: Create Your Video
Now this is the intimidating part.
I know many people don’t like to present or give a talk, even if it’s just on video. However, I can tell you that it is well worth it to go through the initial awkwardness and camera shyness.
Your first couple of videos will probably suck! Creating videos and talking on camera in general is a skill you have to learn, and if you have never done so before, it will take some time to get used to.
One way to get over it is to just start!
Take some of your articles and reproduce it in video format. You will basically be teaching the same thing, except in a different format. If you don’t want to, there is no need to upload your first couple of videos, just think of them as practice.
Or, you could take my 7-Day Video Challenge. Where I will teach you about video marketing to get more traffic, and give you some exercises to get you started.
Once you’re ready, it’s time to create your videos for real.
I will create a full guide on video marketing for bloggers, but here are some key pointers for your videos:
- Hook your visitor and open loops
- Provide real value
- Use stories and examples
- Give people a clear call to action at the end.
In a bit more detail:
At the start of your video hint at what they will learn in your video. Give them some teasers of your content and use an open loop if possible. To do so, hint at something or share the beginning of something, but don’t finish it.
In order to get the full story or benefit, they need to continue watching. Just make sure you actually do close the loop inside your video of course, or you’d be lying to your viewers.
The middle is straight up teaching.
You already have your blog post created, so you can just teach people whatever it is that you taught in the post itself. Use stories to keep people’s attention and examples to illustrate your points better.
Finally, the call to action:
At the end of your video (and sometimes in the middle where applicable) you want to tell people what to do next. It could simply be to subscribe to your channel, to leave a like or to share the video. You can also guide people towards another video of yours or to have them sign up for a lead magnet.
Step 3: Edit Your Video
The next step is to edit your video.
One of the most important things is the audio quality. You will want to remove any background noises and make sure that your voice can be clearly heard. This is what I use Audacity for.
Here’s how to remove any unwanted noise:
Additionally you can insert different transitions, callouts on screen and things like that to spice up the video a bit. If your goal is to entertain people, this might be good to do, but as for educational videos there is only so much gain for quite a bit of work.
While I believe the value comes from what you teach with educational content, you can add overlays to visualize things for example. Or do a quick cutaway to something else. Doing so can help create a better video, but also take up a lot of your time!
Besides the audio, you want to cut out the beginning and the ending of your video. Delete the part before you start talking and after you’re done (and walking back to turn off the camera).
Step 4: Upload and Optimize
When you save your video, give it a good title.
Don’t use something like “video123.mp4”. Instead give it a title that represents what the video is about. While it doesn’t really help ranking your videos, YouTube can use it as a clue to figure out what the video is about.
Then comes the point of uploading your video.
I’ll skip the part of creating a channel as that’s the easy part. If you do need some help setting everything up correctly, you can check out this tutorial.
As for uploading:
To start, click on the little camera icon at the top right of the page and select video.
Click on “select files” and find your video.
The next screen is the most important screen on YouTube, as this is where you choose your title and description. THis will help your video stand out in search and help get search traffic through YouTube.
Here’s what you want to do:
1. Use Your Main Keyword
I’m assuming you have done your keyword research when you created your video, so you know the terms you want to rank for.
You want to use this term in your video title, at least once in your video description and in the tags. You don’t need to spam keywords everywhere, just make sure it appears in each of those 3.
See how I’m using keywords all over the place and treat my description like a mini-article?
2. Write a Compelling Title and First 2 Lines of Description
This is what people will see.
The title along with the thumbnail are the first things your potential viewer will see when they search for your keywords or see your video in their recommendations. It’s necessary to make a good first impression!
Tell the viewer what they will get, and try to invoke curiosity.
One thing to be wary of is clickbait. A hyped up title can help in getting people to watch your video, but if your video doesn’t fulfill the promise, your viewers will be disappointed and your chances of helping them will be gone!
3. Write the Rest of the Description
You have a lot of space to work with.
Take this space to write in detail what your video is about. Use keywords where applicable and if you have a call to action, put that in the description as well. You can also link to your blog and other social media channels, as well as ask people to subscribe.
For now, aim for at least 100 words about your video. This will tell YouTube what your video is about and help in ranking for the terms you choose.
Check out the screenshot above.
4. Create a Stellar Thumbnail!
This can make or break your video’s success!
If you’re not a graphic designer (like me) you can use a tool like Canva or Snappa to create your thumbnails. If you want to use a picture of yourself in there, you can check out Remove.bg to easily remove the background behind you.
If you are already making money with your blog, you might go with a service like Kimp. This is a monthly subscription for graphic design. Whenever you need any kind of graphics, you send in a request and a graphic designer will create it for you!
It’s almost $400/month, so I would only recommend it if you’re making money already.
This guide will help you get there.
Once you have your thumbnail, click on the button at the bottom to upload it.
Other Upload Settings
The other settings are of less importance, but we’ll go through them quickly anyway:
Playlists: You can add your video to a playlist. I recommend creating them at one point to group your videos by category, but if it’s your first video this is pointless at this time.
Audience restrictions: You need to specify if your content is for kids and have the option to restrict it to 18+ if needed.
Paid Promotion: If you do a sponsored video or promote a product as an affiliate, you need to tick the boxes to let YouTube (and your viewers) know.
Language and Subtitles: Select the language of the video. Unless your content has aired on US television you can ignore the closed captions certificate.
Recording date and location: Pretty self explanatory. The location might help a bit with ranking locally, but other than that it’s not too significant.
Licence and Distribution: Basically just leave the default settings here.
Category: Pretty self explanatory as well, just select the most relevant category.
Comments and ratings: You can choose if you want certain (or all) comments held back for moderation.
And that’s it for this screen!
Next up you get the ability to add cards and end screens. Cards allow you to promote additional videos or content during your video, the little “i” in the top right. End screen show at the end of your video to promote other videos of yours.
If you have related videos, I recommend using them.
And finally, visibility:
On this final screen you have the option to schedule your video or to confirm the publishing of it. Make sure to have it set to public. Otherwise, people can’t find your video, which beats the purpose of using YouTube to drive traffic to your blog.
Once you’re done, click the blue button to complete your upload.
Step 5: Embed and Promote
Congratulations, you now have your video up!
What you want to do next is to embed it into your blog post. I’d also recommend adding a note and link for people to watch it on YouTube.
Both links and embeds are likely ranking factors for YouTube. Nobody knows exactly how the algorithm works, but I’m pretty sure they help with ranking on YouTube.
You’re almost done here.
The next thing you want to do is to promote your blog post using the other methods here, just like you normally would. You want as many people on your blog to watch your video, as that increases your watch time, which in turn helps your video get found on YouTube.
As a final note:
YouTube is a long term traffic strategy, as it builds up just like regular SEO when you write more articles. Don’t expect floods of visitors right away, however long term you should see growth in traffic and leads.
Your videos should start ranking and provide a small trickle of traffic initially, which grows as you create more videos, gain more subscribers, and rank your videos higher in search.
Traffic Strategy 6: Quuu Promote
Ever heard people tell you to just share your content on social media?
In theory it’s great advice, and you should definitely do it. In practice however, we’re talking about a new blog here, so your pages won’t have many followers yet (hi mom!). So, who’s going to see your content if you post?
As you may have noticed there is a trend in the traffic methods I share with you. The thing they all have in common is that they don’t depend on your own following and instead leverage someone else’s audience (with the exception of YouTube).
Quuu Promote is no different.
Here’s how it works:
There are many people in your niche that have an audience on social media already. Of course they’re going to need to share great content with them to keep their following engaged. And quite a few turn to content curation.
This is where they share other people’s content in addition to their own.
This however brings a challenge, as they only want to share fantastic content. It can take quite a bit of time to find worthwhile content.
That’s where Quuu (not Quuu Promote) comes in.
What this service does is make content curation easier. Their staff hand picks articles in various categories, and vets each one beforehand to make sure it’s high quality. The users can select their categories and get these hand picked articles ready to share.
About Quuu Promote:
You may have guessed it already, but this is where you can submit your article(s) and have them shared by influencers in your niche. So your content will be shared on social media, except by those who have audiences already!
The only downside is that it’s a paid service, however it will most likely be quite a bit cheaper than Facebook ads depending on how many people share it of course.
Before you sign up for Quuu Promote and start using it, make sure you have ways for people to sign up for your email list as well as a way to monetize your content. If you’re new to blogging, affiliate marketing will be a good way to start.
Once you have that, you can dabble in paid advertising, because you have a way to earn back your ad spend.
How to Use Quuu Promote
To get started, you’ll need to add your blog’s RSS feed.
It’s normally found at https://yoursitename.com/feed.
Once you add your site, you will need to select your plan. You basically have the choice to submit all your blog posts manually and save a bit of money, or have the people at Quuu create your promotions for you whenever you add new content to your blog.
Their done-for-you service is pretty good if you aren’t good at coming up with engaging messages for your posts. They will simply create 3 different messages that people will be sending out when sharing your blog post.
If you want to do it yourself, here’s how:
In your account you will see a list of your recent blog posts.
Just click the + to begin, you can’t miss it.
On the next page, you will be presented with a list of categories for your blog post. Scroll through them and find the one that you think best suits your article and select it. Note that you can only select 1 category, so choose wisely!
Onto the next page:
On this page, you will write the text that people will use when sharing your content.
As you can see at the top of the screenshot, you can create up to 3 different versions of your blog. So, you can experiment with things like using straight-up benefits, to sharing a tip from your article, to turning it into a story, etc.
Other people will be sharing these posts, not you. Therefore, it would be best to refrain from using personal stories. You can save those for your own posts on social media.
Once you’re done, click on the “Next” button.
If you made a mistake in selecting your category, just press the button right next to it, to go back to the selection. Don’t worry, the content you wrote down should be saved automatically, so you won’t lose it.
And that’s pretty much it.
On the next page, you will get an estimate of the time it will take to review your post, with the option to pay to jump to the front of the queue. Personally, I’d say it’s not really worth it, since the review times are usually pretty low (1-2 days anyway).
Your first promotion is now submitted! You can continue with the rest of your content, or sit back and watch the shares come in over the next couple of weeks.
What to do After Submitting Your Promotion
After submitting, your post will be reviewed.
If it gets approved it will be run for the next 30 days. During this period you will be shared by other people in your niche. You could end it there, but you can get yourself even more value out of this method.
Track who shared your article, and reach out to them.
No need to get pushy and ask for more, just a quick note with a thank you will do along with a question. It can be something like their take on the topic, asking for feedback or something like that.
The idea is to start the conversation, who knows where it will lead.
Traffic Strategy 7: Networking
You don’t want to do everything by yourself…
There is a lot of value in knowing other people in your industry. You might be able to ask for advice, get some help with promoting your content, get introduced to certain people and more.
For this networking can be great!
For the purpose of this article, I’ll be defining networking as finding people in your niche and forming a connection with them with the goal to create a mutually beneficial relationship. In this guide you have already seen multiple ways to kick off a relationship.
Here’s the most important thing to keep in mind:
Of course you will have your reasons for reaching out to someone. However, you should completely flip that approach on its head! Think about what you can do for them while everyone else is asking for favors out of the blue.
This way you’ll stand out from everyone else.
The hard part is that there is no straight line from start to end. It is going to vary from person to person (both who you are and them), as well as your goals. Check out the video below for some tips on persuasion and negotiation:
Traffic Strategy 8: Paid Advertising
I’ll repeat my advice from section 6 here too:
While paid traffic generation can be incredibly effective, you will need to know your goals. Additionally you will want to have a way of converting your visitors into leads and monetizing your traffic in place. You need email marketing and marketing in place.
Otherwise, you can easily waste a lot of money!
If you aren’t collecting people’s emails, I’d recommend ConvertKit. It is the email service provider I personally use as well.
The first thing I would recommend for getting into paid traffic is a solid lead magnet. Something that you know your audience is interested in, that truly helps them. Then of course you also need a lead capture page for it.
If you’re on a budget however, an alternative I can recommend is Thrive Architect with Optimize. Whereas the tools above are subscription-based, this one is a 1-time payment.
Next up is deciding where to advertise:
There are many places you can advertise to get people to your blog. For this article, I’m going to share a 2-ad approach towards advertising on Facebook as well as another method you can use if you’re using video marketing.
How to Drive Blog Traffic Through Facebook Ads
For this to work effectively you need some very specific content.
The main goal we will be going after is getting email subscribers so that you can get recurring visitors to your blog for months or years to come. My suggestion would be to drive people to your highest converting lead magnet.
However, we need to be smart about it:
Since we’re going after people that are unfamiliar with your blog and brand, getting them to give their contact information right away is a big step. It’s like asking someone to be your girlfriend/boyfriend when meeting them for the first time.
You want them to see how great you are first! 😉
Step 1: Create an Awesome Blog Post
I’m going to assume you know which lead magnet you want to use.
For this method, you will need an article on a topic closely related to your lead magnet. One that delivers a lot of value to your audience and shows you have the knowledge to help them achieve their goals.
If you don’t have one, you’ll need to write it.
Ideally, you will want to use something that ties into your lead magnet.
For example, I have a couple of posts about figuring out your target audience. In these posts I mention a lead magnet of mine, the Perfect Avatar Creation worksheets, as it guides them through the process.
Here’s what you want your blog post to do:
- Segmentation: If someone clicks on an ad for your blog post, you know they’re interested in what your lead magnet delivers.
- Provide Value: Your blog post will be the first point of contact for new readers, make sure to wow them.
- Convert: Make sure to give people calls to action to sign up and get your lead magnet where applicable. Anyone who converts on their own is a person you don’t have to spend money on to convert in a later step.
Step 2: Advertise Your Blog Post
This will be your first Facebook ad.
You won’t be promoting your lead magnet directly, not yet at least. Instead we’re going to create an ad for the blog post first to get people from cold (don’t know you) to warmed up (they have had a positive experience with you).
First things first:
You’re going to have to install the Facebook pixel on your blog.
The reason you need to do this is so that you can track your visitors and retarget them later. By doing this you can also avoid paying to show ads for people that have already signed up for your email list!
Note: Also make sure you have the code on your lead capture and thank you pages!
If you’re on WordPress, you can check out the video below where I show you how to find and install the Facebook pixel on your blog:
Alright, we’re all good to go!
The next step is to create your first ad.
I would recommend using the Facebook Business Manager, as it is a lot less complicated than the ads manager. You want to go to the “Ads” section to create a new ad.
Select “Get More Website Visitors” as your goal.
On the next screen, you will be creating the ad for your blog post. Make sure your ad includes an attention grabbing title, have an attractive image, and have a link description that draws people in, wanting to learn more.
The second part is your ad targeting, which is the most important part.
You want to only run ads to people that would be interested in your blog’s content. Luckily Facebook has amazing options in terms of targeting! It’s a bit too much to go into detail here, but this guide should give you a pretty good idea of how to target people on Facebook.
The important part is to target based on interest.
You need to set a budget for your ad. There is no need to go overboard in terms of budget, $5/day is more than enough to get you started. Especially if you will be promoting that blog post in other ways as well, since those people will be pixeled as well when they visit your blog.
Step 3: Create Your Lead Capture Page
For this step, you need to have a lead capture page and a lead magnet.
If you already have those, move on to step 4.
Here’s what to do:
Your lead capture page should be simple, with only a single thing for your visitor to do: Give you their name & email address. Pick one or more of the templates and tweak them for your lead magnet and you should be good to go!
Don’t forget to add the pixel code to your lead capture page.
Step 4: Create Your Custom Audience
For this step we need to go back to the ads manager, back to the part where we created the pixel.
This time, click on “Create” in the top right and select create custom audience.
Here are the settings you want to use:
Here’s what it means:
Firstly, we create an audience of all the people that have visited the blog post you wrote for this purpose. This means that we know everyone in our custom audience is interested in the topic of your lead magnet.
For the second part:
Whenever someone opts into your email list, they will be sent to a confirmation page with an offer and/or the download for the lead magnet. We want to exclude these people in our targeting because otherwise, you’d be running an ad to people who are already on your list.
And that’s a waste of money.
Once you’ve double-checked your setting, give your custom audience a name that makes it easy for you to remember what you made the audience for and click save.
Step 5: Create the Ad for Your Lead Magnet
This is the final step.
Similar to step 3 you will be creating a new ad but this time you will be sending people directly to your lead capture page. The mean difference is that you will not be targeting people by interest this time, but instead you’re using the custom audience you created earlier.
Take some time to finish up your ad and budget, and you’re done!
This second ad will now directly promote your lead capture page so that you can build your list. The ad will only be shown to people who read your blog post (have gotten value from you), who have not yet opted into your list from the blog post itself.
Meaning these people are more likely to give you their information than people see your ads for the first time.
Traffic Strategy 9: Quora
Where would you go if you have a burning question you need to have answered?
As it turns out, a few hundred million people would go to Quora. This site had about 300 million monthly active users in 2018, and it hasn’t slown down ever since.
In case you’re not familiar with Quora. It is a Q&A site. Meaning people can ask questions and other people will provide them with answers to those questions.
So, how do you drive blog traffic from Quora?
The way we’re going to do this is similar to what we do with niche communities. When you find a question that you have written a blog post on, you want to give this person a detailed answer and then link to that blog post so they can get even more information.
Here’s the key to Quora:
You need to provide value in your answer, not just in your link!
Users will be voting on the answers, and obviously, the best (most upvoted) answers will be at the top. If your answer is all the way at the bottom, nobody is going to see it, which means that nobody is going to see it.
How to Find the Right Questions to Answer
Your first option is to go to the answer tab.
Let’s have a look at what mine looks like (new account):
Any question that stands out?
I’ve chosen to show you these 3 questions because it highlights my thought process. The first question seems like a good one (since I have a complete guide to starting a blog), however, when you look at the line below the question, you can see that nobody has followed the question in over a year, so it’s not really worth my time.
The second one is unrelated to my blog.
The third one is pretty interesting as I do have a resource guide for bloggers. It doesn’t have any answers yet, which makes it easier to get mine upvoted early. By the looks of it, it was asked recently (I’d guess within 12 hours ago) and 4 people have shown interest in the answer already.
So, this is a question I would answer.
Hopefully, that shows my thought process of how to pick which questions you should or should not answer. Generally, I’ll answer a question if I have an article that answers it in detail, and it’s recent and/or a lot of people follow the question.
Here’s another quick tip:
After you have answered a question, scroll down to the bottom of the page. You will see a list of related questions there. Quickly read through them and see if there are any that stand out and would be worth your time to answer.
Using Quora Spaces
This is a relatively new feature, you can think of it like groups on Facebook or subreddits on Reddit.
When you create your account, you will be asked to join Spaces based on your interests already. You can access your spaces either by clicking on the name of the space on the left side of your home feed or using the top menu.
Here’s what a space will look like:
Here’s what’s important:
The “Main” tab, mostly consists of answers that people have given to questions asked in the space. Instead you want to go to the “Questions” tab to find questions to answer. Also, make sure to read the about section on the right, as there might be some rules in there for answering and/or asking questions.
Once you’ve read that, you can find questions in this section.
Note: Unlike answering regular questions, there is an approval process here. After you answer a question, it will be held for moderation. It will go live when the owner or a moderator approves your comment.
Make sure to actually provide a great answer in your post, and don’t just link people to your blog post! Otherwise, your chances of getting your answer approved are slim.
Note that Quora is a long-term strategy.
Just like writing articles for your blog, the more answers you have in Quora, the higher your chances of getting found by people looking for the answers to those questions. It’s a source that slowly builds up over time.
It can be hard to drive blog traffic, by with these 9 traffic getting methods, you’re well equipped!
Again, if you’re completely new to promotion and getting people to your blog, start with 1 or 2 of these.
That’s gonna be enough of a learning curve already!
Once you’re getting some decent blog traffic from that, move on to learn another method to add that to your activities.