Do you want to get more visitors to your website?
With over 1.5 billion daily active users, it is almost guaranteed that your target audience is on there. As a blogger you want to tap into that audience to grow your blog.
Facebook has multiple tools to do so.
Today I’m going to share with you one of the best ways to drive traffic to your blog using Facebook. The tool we will use to get that sweet sweet traffic is “Facebook Groups”.
I’ll show you exactly how to promote your blog with Facebook groups, step-by-step.
For this guide we will use existing Facebook groups in your niche. Additionally you could create a Facebook group for your blog. However, when you’re just starting out, I would recommend using this Facebook groups strategy, until you have at least some people on your list.
Let’s dive right into it!
What Are Facebook Groups?
I know, I know…
You probably already know what they are, and probably are part of multiple groups. But to make sure everyone is on the same page, I’ll cover this anyway.
So what is a Facebook group?
It’s a community where people gather around the same interest. People can make posts inside the group instead of their own wall and overall it’s a great place for like-minded people to engage with each other.
However, not all groups are created equal. There are actually 3 different kinds of Facebook groups:
- Public Groups: Anyone can see what people post in these groups, even if they are not a member of the group. However, only members can make posts and comments (non-members can like and share posts though).
- Private Groups: In order to see the posts of the group, someone has to join first. Any post or comment inside stays outside and is not viewable by anyone outside of the group.
- Secret Groups: You won’t find these in your search. The only way to get into a secret group is to be invited by an admin of a secret group. We’ll ignore this kind of groups in this Facebook marketing guide.
How to Find Relevant Facebook Groups
There are 3 main ways to easily find relevant groups.
The first one is to simply go to Facebook and type in the main keyword for your blog. Then, on the results page click either on the “Groups” tab, or click on the “See all” button under the “Groups” section.
Sometimes you won’t find amazing groups through search. Perhaps because they use brand terms, or just don’t use your keyword in the group name or description.
On the left you will see what Facebook calls “shortcuts”. One of these shortcuts is groups. If you don’t see it, click on the “See more” button and you will find the groups button. Or just click here.
When you click on it, it will show you the “groups” page. On the left you will see a button that says “Discovery”. Go ahead and click on that button and you will see suggested groups based on your activity and the groups you’re already a member of.
Additionally, you can scroll down and select one of the broad categories.
These last 2 methods will help you find relevant groups that you might have never found through a search.
How to Determine the Quality of Facebook Groups
This strategy is only as effective as the quality of the groups you join.
For example, if the group looks something like this the one below, abandon mission! A group that’s full of spam will do nothing for you.
As you can see, everyone is just spamming their links, “opportunities” (read scams) and stuff like that. There is no engagement at all, except for more people spamming in the comments.
This group is complete garbage!
Public vs. Private Groups
Which kind is better?
Generally speaking, private groups have higher quality. However, that doesn’t mean you should rule out any public groups as they can be really good too.
It all comes down to finding groups with high engagement and low spam, that do allow links to at least some degree (more on that later).
What to look for in a Facebook group?
Even without joining a private group, you can get a lot of information about it.
Here’s what you should look at:
- Group Size: The first thing to note is the number of members. While small groups aren’t necessarily bad, aim for at least a few hundred active members.
- Posts per day: This signals engagement. Higher is better here, given of course that these posts are quality.
- Group Description: Take some time to read this. Would your target audience join this group?
- Group Rules: It’s important to know the rules to know what you can and cannot do. Some groups will have a NO links rule, while others limit overly promotional or irrelevant content (like affiliate links).
A NO links rule makes the group pretty much useless for promotion. It can still be useful for networking and content research though!
If it looks good from the outside, request to join (you probably need to answer a few questions).
Once accepted you can take a closer look.
What you want to see first and foremost is conversation. People asking questions with others answering, people sharing their knowledge, and things of that sort.
Here’s an example:
This is just one post from one of the blogging groups that I’m part of. This person asked a question and there have been multiple people that provide help and guidance on the matter. This is the kind of engagement you’re looking for.
Take some time to read the posts and especially the comments.
Ideally, you want to see some links to content. Either as part of a comment or as a post itself. This means people already do share content here.
There needs to be a healthy mix! You want a highly engaged group with lots of engagement.
If people post content, what do they post? How do people react? Does it get likes? Comments? People saying thanks? Ignored?
It’s a bit of a judgment call to be honest.
If you think that A: your target audience is here. And B: you think your content would be well received. You may have a winner!
Important: Do NOT skip this next step! It’s the most important one!
Become a contributing member of the Group
Here’s what NOT to do:
You join the group, see it’s a good fit, and post your content right away. When you do this, you’re making it clear you only care about you, which is often frowned upon, might get your post deleted and/or get you banned from the group.
You want to become a contributing member to the community.
Take the time to respond to other people’s posts. Contribute your knowledge, answer their questions and just genuinely be a member.
You want to become a known name to the regulars of the group, especially the group owners and moderators.
That’s the critical step!
At first you just want to establish yourself. By helping out and answering people’s questions, you become an authority in the eyes of the regulars of the Facebook group.
Then after a while, you can start to occasionally share your content.
In many cases, this will come in the form of leaving a link to an article in one of your comments on someone else’s question. If people ask for advice and you have an article that would be the perfect answer, share that.
However, when you post, don’t just drop the link. You want to post more than just “Hey check out this article to learn X”.
Instead, do this:
Share some of the main lessons from your blog post inside of the Facebook group. Then refer to your blog post where they can get more information.
Doing it this way, your posts will usually get better reception. You are contributing value inside the group, not just sharing your content.
As for comments:
What if somebody asks a question that you have written a blog post about? Would you go ahead and copy and paste the link in a comment?
In this case you want to give a sufficient answer right in the comment. Then mention you have written a full length article on the subject.
Why You Should Use This Approach
So, why do we do things this way?
These days there are a lot of people and brands trying to get their message out. As a result, people have gotten really good at tuning out promotions.
That’s why you build trust and familiarity.
When people see you help them and others, it builds trust. It shows you know what you’re talking about, so you become the expert in their eyes. If you post a link after that, they’ll be more open to checking it out.
It’s literally putting the social part in social media.
Using Facebook groups for blog promotion is a long term strategy.
You cannot just post your articles and take your leave, you have to actually be a part of the community.
On the positive side, when you truly a part of the community, you can get some highly engaged readers for your blog. Because they know and trust you, they’re more likely to read more content (given that it’s good) or subscribe.
Are you using Facebook groups in your marketing effort? I’d love to hear your stories, or plans on how you use them.
Also: if you enjoyed this article, please share it using the buttons on this page. Your struggling blogging friends (and I) would greatly appreciate it!
To your success!