Are you only producing content in written form for your blog?
If so you may be missing out!
YouTube is the 2nd most visited website (only behind Google), and has been for years. Videos are becoming more dominant on social media sites like Facebook and Instagram and new platforms like Tik-Tok are emerging as well.
There is a huge demand for video at the time, and it’s not going anywhere.
Which leads us to the question:
Should you be adding video to your blog?
Is video blogging really worth it?
In this blog post, I’ll share with you 7 reasons why you should consider video blogging, or “vlogging” as people call it as well. Though I’m not a fan of the term vlogging at all, as I personally associate it with people randomly filming their life.
However, as a blogger, you should seriously consider adding video to your content.
Here are the 7 reasons why, as well as how to get started with video blogging.
It Makes You & Your Blog Unique
Let’s face the truth:
The topics you write about aren’t original, period. With the vast amount of blogs and websites in just about every niche, there is pretty much no topic that hasn’t been written about.
Statistics show that there are more than 70 million blog posts being published on WordPress alone! And that doesn’t even include other platforms like Tumblr, Blogger, Wix, Squarespace and other platforms out there.
The only thing that is unique is you, and your take on the topic.
In today’s environment, you really need to set yourself apart from other bloggers. You may do so by going more in-depth than others, or by simplifying difficult things. Or maybe the tone and style of your writing is what sets you apart.
Whatever it is, it’s not the topics you write about.
This is why video can be an awesome addition to your blog. Since the only unique thing about your blog is you yourself, it makes sense to step into the foreground.
And yes, it might be scary (I know)!
There are some huge benefits though if you’re taking the time to go through the fear of being on camera. But I’ll go more into detail about how to get started using video marketing later on in this article.
For now, know that video is great for letting your personality shine through.
Connect More Deeply With Your Audience
If you’re blogging you want people to read your content and to keep coming back.
In order to do so, you need to convey that you know them and their problems as well as establish a connection with them through your writing. However, as people, we connect way easier with other people rather than we do to words on a page.
I follow quite a few marketers to learn, many of which use video.
The funny thing is that I have had the opportunity to meet some of them. Even though we just met for the first time, it felt like I knew the person and we were associated.
That’s the power of video blogging!
When people hear your voice regularly and they see you on their screens, it builds a connection. Most of it is happening subconsciously, and it makes your viewers feel closer to you.
Cater to More People
We all have our likes and dislikes.
For me personally, I dislike reading, a lot! Which is ironic as a blogger, I know…
The thing is:
If you give me a 1000 word article to read, I will just skim it or read a small part. Then, unless the writing is phenomenal (not just good), I won’t read the thing. I might even just use the search function in my browser to find 1 specific piece of info I want and leave.
Reading is just not how I learn.
There will be people in your target audience that have little patience for reading articles as well.
On the other hand:
If you give me the same information as the article, but instead have it as a video or even audio format, I easily consume it. It caters to my preferred way of learning.
So why add video to your blog?
There are people in your audience that would greatly prefer watching or listening to your content. By adding videos to your blog post you’re catering to how they want to consume content. You serve both kinds of people.
And so you and your blog will appeal to more people.
Video Helps Your Blog Rank Higher
Indirectly that is.
As far as I know, there is no ranking factor that places pages with videos above those without (and I’d say it wouldn’t make sense). However, there are a bunch of ranking factors where video can help your SEO.
They’re in your user metrics.
Videos are highly engaging. They’re a great way to make people stay on your blog for longer. That longer page of time is a signal to Google and other search engines that people are engaged with the content.
Which signals the content must be good, and might help you with ranking higher.
How Video Blogging Grows Your Audience
There’s no way I can’t talk about this reason to start video blogging!
This one is huge!
You use your time and energy to produce content, so you want more people to see it, right? Using video you’re able to reach audiences that you would otherwise never be able to reach.
Think about YouTube:
The 2nd biggest site in the world with over 2 billion active users (and still growing). By adding video to your blog (and uploading them to YouTube), you can reach people searching for your content on there.
As you have more than likely seen, YouTube gives you recommendations of videos to watch. Having a video of yours get recommended can lead to a whole bunch of people coming in contact with you and your content.
Plus there are more sites where you can post your videos, like Vimeo for example. While not nearly as big as YouTube, you could still get more traffic this way.
You Have Great Content for Social Media
It’s no secret that Facebook (and other social media platforms) limit your reach.
Especially for posts that contain links, like your blog posts!
The way these sites make money is by having people on their site, so that they can serve them ads. Therefore they don’t want you sending people to another site. And to do so, you will reach fewer of your followers if you post a link!
Video is a great way around that.
You can upload your video to Facebook as well, and the reach will be better than a link or a text post. Additionally, video is usually way more engaging and shareable as well. This will lead to you reaching even more people!
Over time it will grow your following, meaning more people to see your content.
Tip: Consider experimenting with taking a clip of a larger video and posting that. Just a short piece, maybe a minute or so where you share 1 or 2 quick tips, instead of the entire video, Then tell people to get the full video on your blog.
Repurpose Your Content Everywhere!
I’ve touched upon this, but didn’t specifically mention it.
Here’s the situation:
So, you have just written and posted a new blog post. That’s 1 piece of content published.
However, if you want to grow your blog faster you need to be creating a lot of quality content. Additionally, you need to promote your blog so that people actually see it.
You have your article, you have content that your audience would find valuable.
Since you already know what you wrote about it’s easy to repurpose that article into more pieces of content! Just take out your phone and shoot a quick video where you share the information you shared in the article.
You now have a video for social media and YouTube.
You can go a bit further and use the audio alone to turn your videos into a podcast and share the audio on relevant sites. Or take parts of your video that you can share on social media as well.
This way 1 article can easily become 5 or more pieces of content. All of which can be shared into multiple different places as well.
It’s all about making your content work harder for you!
What You Need to Get Started With Vlogging
Let’s talk about video blogging equipment.
In order to know what equipment you need for creating your videos, you first needs to decide what kinds of videos you will be making. Below are some of the most common types of video that you can use as a blogger:
- “Talking Head” Videos: This is the kind of video where someone is sitting or standing in front of the camera just talking. It’s one of the simpler pieces to create.
- Presentation Style Videos: If you really are terrified of being on camera this might be for you. You would create a PowerPoint presentation and talk over it. Although, long term it would be better to show yourself on camera so your audience can better connect with you.
- Screen Capture Videos: Often used for tutorials. This is where you record your screen while talking over it. Usually you’ll see this kind of video where someone is showing how to do something step by step.
So, what equipment do you need to get started with video blogging?
Not much really.
In order to get started with talking head videos all you really need is a camera and a tripod. You need the tripod to keep the camera still. As for the camera itself, the camera of pretty much any modern smartphone will more than do the trick!
You do not need a professional camera to get started!
You could of course upgrade after you make some money with your blog, but there is no need to put off creating videos until you get one.
Moving on to screen share and presentation videos:
In order to create videos like this, you will need a microphone or headset, a program to record your screen and an editor.
Personally, I use the Blue Nessie as my mic and Camtasia to both record my screen and edit my videos (it’s on the pricey side though).
Some free or low cost alternatives are:
Apple iMovie (Mac only), Oneshot or Filmora for video editing software. For recording your screen I’d recommend Streamlabs OBS (also for live streaming if you want that), Screencast-O-Matic or XSplit.
And that’s pretty much all you need.
How to Get Started With Video Blogging
The first hurdle for many people is the fear of being on camera.
It’s understandable really.
Speaking like this is a legit fear for many people, whether it’s public speaking or speaking in front of a camera.
To be honest, the reason people are afraid is usually that they are afraid of being judged by others. Therefore they don’t want to put themselves out there.
My advice would be to just practice!
Part of the fear comes from not having experience. Just like you get more confident after driving a car for years or working at your job for some time.
You’re more confident because you know you’re good at it.
If you’re insecure, I would recommend doing some practice videos. Simply take some of your latest blog posts, set up the camera and teach what’s in the blog post. That’s it, you have the information in your head, let’s bring it out!
That’s the only way you’re really getting better at it.
It’s like going to the gym. You can read about workouts all day long, but you have to actually do it to get results. I really wish I could just watch workout videos to get the results though.
And to be honest, your first few videos will probably be pretty bad (mine certainly were).
Keep going and after a dozen or so, you will see noticeable improvements!
At that point, I recommend you start going through your old blog posts and turning them into videos. You will further improve as you do more of them, but I don’t want you to put things off.
Don’t worry about judgment and go for it.
I’m Challenging You!
I’m throwing down the gauntlet!
Getting started is simple, but it’s up to you to actually do it. And for that extra push, I have created the 7-Day Video Challenge! I’m currently running it, starting on the first and third Monday of each month.
It’s gonna be great!
You will get a new video from me each day of the challenge that will help you get into video marketing. Tips on making better videos, how to grow on YouTube, and things like that. I’ll also be setting you a specific challenge each day, to push you out of your comfort zone. Day 1’s challenge will be a fun one! 🙂
Sign up for the 7-Day Video Challenge here!
If you’re joining me on the challenge, leave me a quick comment with “I’m in!” and why you’re deciding to get into video blogging.